The Digital Future of Media and Entertainment

Delivering delightful experiences with personalized content is not an option for companies in the media and entertainment industry — it’s a mandate. Customer growth and retention are increasingly determined by two things: 1) maintaining a constant flow of compelling content, and 2) the ability to seamlessly deliver that content across a wide range of consumer devices. In this episode, we are joined by Joe Barker, API Digital Strategy Lead for Google Cloud, and John Peters, Media and Entertainment Lead at Accenture, to discuss these items as we look towards the digital future of movies, television and gaming.

Host:

  • Chris Hood - Head of Business Innovation & Strategy, Google Cloud

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In partnership with Oxford Economics, we surveyed 1,000 CIOs of large organizations to understand their digital business ecosystem strategies—and the benefits they derive from cultivating those relationships. Here’s what we learned.

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